FIRE TRUCK

Introducing Fire Truck 

Everyone loves fire trucks. No human being has ever lived who can resist their siren call (or their actual siren). They’re the most beloved of our childhood toys and represent something beautiful and pure: bravery, safety, honor, really loud noises.

We couldn't think of a better way to introduce the Nest Protect smoke and carbon monoxide alarm to the world. Heads-Up, voice alarms, Nest Wave, messages to your phone, Nightly Promise—they're all about keeping your family safe in an emergency, and helping you feel safe when there’s nothing to worry about.

When you look at Nest Protect, we want you to know that you’re protected, that someone is looking out for you, and that they’ll be there for you when it matters. Just like how you feel when you see firefighters speeding by, ready to save the day.

So a few months ago, we bought a fire truck. On Craigslist.

Once we got our hands on the actual truck, we needed to make it feel like us—like Nest. So we asked the experts: West Coast Customs, the guys who customize cars for everyone from Sylvester Stallone to will.i.am.

Over the course of several months, they took a bright red standard issue fire truck and turned it into this beauty:

So, want a ride?

We can do that. We’re teaming up with Uber. They’re giving out free UberX rides in the South Bay and Peninsula next week and, on November 26th, we’ll be part of the fleet. Request an UberX ride on Tuesday and you may just get a ride in our fire truck.

I’d recommend it. It’s awesome in there.